Module 1: Introduction to Digital Marketing
•    Overview of Digital Marketing
•    Importance of Digital Marketing in Today’s World
•    Digital Marketing vs. Traditional Marketing
Module 2: Website Development and SEO
•    Basics of Website Development
•    Understanding SEO (Search Engine Optimization)
•    Keyword Research and Implementation
•    On-Page and Off-Page SEO Techniques
Module 3: Content Marketing
•    Importance of Content in Digital Marketing
•    Types of Content: Blogs, Videos, Infographics
•    Content Creation Strategies
Module 4: Social Media Marketing
•    Overview of Social Media Platforms
•    Creating a Social Media Strategy
•    Best Practices for Engagement and Growth
•    Social Media Advertising: Targeting and Analytics
Module 5: Email Marketing
•    Building an Email List
•    Crafting Effective Email Campaigns
•    Understanding Email Metrics and Analytics
Module 6: Pay-Per-Click (PPC) Advertising
•    Introduction to PPC and Google Ads
•    Setting Up and Managing Campaigns
•    Keyword Bidding Strategies
•    Analyzing PPC Performance
Module 7: Analytics and Data Interpretation
•    Introduction to Google Analytics
•    Tracking and Measuring Performance
Module 8: Digital Marketing Strategy
•    Developing a Comprehensive Digital Marketing Plan
•    Budgeting and Resource Allocation
•    Implementing and Adjusting Strategies
Module 9: Emerging Trends in Digital Marketing
•    Overview of AI and Automation in Marketing
•    Overview of Influencer Marketing Strategies
•    Overview of Voice Search and Mobile Optimization
Module 10: Capstone Project
•    Developing a Digital Marketing Campaign
•    Presenting the Campaign to the Class
•    Peer Review and Feedback